Research on Selection of Executive Coaches - Invitation for Coaches to Participate

Historically most executive coaching services have been purchased on the basis of recommendations, referrals or F2F  interviews.  That’s changing fast in the UK; now there are several ways in which organisations select external executive coaches.  This survey is designed to understand:

-      what buyers of coaching services and experienced executive coaches think of these changes and trends;

-      if there are similar or different views among buyers and coaches; and

-      the needs and expectations both buyers and coaches have of the coach selection process.

By participating in this survey, you will help create a broader view of the executive coaching market from both buyer and coach perspectives and contribute to a growing knowledge base.  You will also receive a copy of the survey report.  As an executive coach, you will be better informed through this report about market practices in executive coach selection.  The questionnaire and report will also prompt you to think about the types of selection processes you participate in and how you want to present your approach to executive coaching in these processes. 

David Backinsell and Carol Braddick, 2 independent executive coaches, are sponsors of the survey.  Carol is a member of BPS SGCP.  To participate in the coach survey, please copy and paste this link into your browser:  http://www.surveymonkey.com/s/coach-selection-coach

If there are other experienced executive coaches that you think would be interested in the survey and report, please forward this note, including the link, to them.

The survey will close on 9th April 2010; a survey report will be published in July and copies will be available free of charge to all respondents.  If you have any questions about the survey, please contact the sponsors @

survey@carolbraddick.com

survey@dbackinsell.com