Bryan McCrae

A version of this paper was presented at the 3rd National Coaching Psychology Conference in December, 2007.

Application of a bit of scientific rigour together with some consumer psychology into the black art of Sales and Marketing makes a significant difference to results. This paper is a summary of what you can do to sell and market your coaching psychology services, whether Occupational, Counselling, Sports or any other coaching field, to best effect and on a limited budget.

It describes structured practical steps that will lead you to re-evaluate your approach to finding and attracting potential clients, quickly discovering whether your coaching services might be of use to them, turning them into satisfied paying clients and ensuring that you are getting the best return from your investment of precious time, money and resources in your sales and marketing activities.

Keywords: sales, marketing, promotion, coaching, psychology, tools, techniques, cognitive, consumer.

Full article: Volume 4, Issue 1 pages 31 - 34